Marketing Leaders Programme - USA

Leadership course - USA

Together with Brand Learning, we developed the Marketing Leaders Program (MLP) - a unique development experience for high-potential individuals preparing for senior marketing leadership roles. The MLP has been inspiring marketing leaders in Europe for the past 14 years, and the past 3 years in Asia. 

Following a successful launch in North America in 2016, the program returns to New York this fall with the aim of preparing high potential individuals for the role of Marketing Director or leader of a substantial team.

The only marketing leadership program for emerging marketing leaders that:

  • Is delivered by, and is based on, senior marketers’ real experiences, successes, and failures in established and entrepreneurial organizations.
  • Follows a unique dual-focus curriculum that builds marketing leadership skills (the doing) and inspires new mindsets and behaviors (the being) through self-discovery.
  • Is based on the principles of Customer-Centered Leadership the foundation of future-proofed Marketing.

To find out the program cost and how to apply head here. And for this year's speakers go here and program go here.

What participants say

'You will learn something about yourself and be a better leader, increasing your confidence to be bold and take risks.'
Wendy Heller, IBM

'I’m moving into a new role and used my personal learnings during this course to share my purpose and leadership style with my new team right at the start. Very powerful and my team was so appreciative.'
Bree Sandlin, Shell

'Great program thanks in equal parts to the facilitators, the speakers, and the other attendees. Very engaging and constructive.'
Michael Stefanski, MetLife

'The program bridges the philosophical with the practical- and does so in the context of today’s marketing environment.'
Alex Chang, Samsung

2017 program speakers

The Marketing Leaders Program (IMLP) is a blend of marketing and people leadership skill development delivered by eminent industry leaders and leadership experts; it is designed to help shape the great global marketing leaders of tomorrow. This year's speakers include:

  • Simon Lowden - President, Global Snacks Group and Global Insights at Pepsico
  • Rashmy Chatterjee - USA Chief Marketing Officer at IBM
  • Hugh Dineen - Chief Marketing Officer, Senior Vice President at MetLife USA
  • Michael Aidan - Chief Marketing & Business Development Officer at DxO
  • Jerome Hiquet - The Marketing Society board member and Chief Marketing Officer at Tough Mudder 

More to be confirmed soon...

The 2017 program

Module 1: Monday 11 and Wednesday 13 September

Generating insight
What the future of marketing and business looks like; a deep dive into the new ways of generating strategic consumer understanding; the discovery of one’s own personal values as a basis for becoming a leader.

Defining purpose
Establishing an inter-related sense of personal, team and brand purpose to drive internal commitment and external customer engagement.

Building partnerships
Nurturing authentic relationships, collaborations and supporters internally and externally; leading agency partnerships with insight and purpose.

Module 2: Monday 16 and Tuesday 17 October

Driving performance
How to deliver financial, customer and team performance; the skills to set the right metrics and the positive, resilient mindset needed to make things happen.

Case study
Playing the role of an incoming CMO, delegates address the real-life challenges this business actually confronts.

Powering the future of marketing
What it takes as a leader to deliver success in the future , both personally and for the business; candid discussion and selfdiscovery about dealing with the inevitable successes, failures and challenges.

How to apply

Are you a high potential individual preparing for a marketing leadership role?
Do you want to further your skills as a leader and learn from world-renowned leadership experts?
Nominate yourself or a member of your team that shows leadership, marketing excellence and a strong appetite for success.
Applications are welcomed throughout the year - forms are available to download.

Course price

The course costs USD$10,000 per person.
Includes food and accommodation for two nights during the initial workshop and one night on module 2 (between day 1 and 2).
Marketing Society members will receive a complimentary membership renewal as part of the program.
And non-members will be awarded a year’s complimentary membership of the Society on completion of the course.

For more information or to enquire please contact Anya Dubiel or call +44 208 973 1360.

Brought to you by The Marketing Society and Brand Learning, sponsored by Shell.

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