Best Marketing for Good content 2014

Best Marketing for Good in 2014

We launched our Marketing for Good initiative back in 2013. Since then our members have really taken to it.

We've had over 150 pledges and matched almost 50 members to good causes - from mentoring individuals to branding, comms and more.

Working closely with our partners Pimp My Cause, we're continuing this initiative in 2015 with a series of seasonal events (Spring for Good, Summer for Good etc), so there's lots more to come.

Looking back, we'd like to celebrate some of the great content - related to this initiative - that we've had in 2014, from member success stories to award winning case studies.

Select any of the images below to find out more.

CONSCIOUS CONSUMERS OF AMERICA

As the world continues to tackle major global issues including climate change, pollution, disease, and poverty, Creative Culture turns its focus to the US, where the conscious consumer is growing rapidly in prevalence.

FEELING GOOD: BOOTS AND MACMILLAN

Cause marketing at its most resonant: Boots and Macmillan Cancer show the marketing community what can be achieved when customer and supporter care is placed at the heart of cross-sector partnering.

OGILVY CHANGE TACKLES BEREAVEMENT

As the first of an ongoing series of pro bono interventions in partnership with Pimp My Cause, the #ogilvychange team - led by Rory Sutherland - has been brave enough to tackle one of the greatest possible challenges.

TAKING A STAND AGAINST VIOLENCE

After a successful Marketing for Good match, Pimp My Cause caught up with Justin of The Cernis Collective, to get his thoughts on supporting the great work of Stand Against Violence.

PADDY POWER AND RAINBOW LACES

This Excellence Awards 2014 winning entry is all about cause-related creativity on a shoestring. It tells how Paddy Power invited Stonewall to help tackle one of the toughest challenges in sport: homophobia in football.

GIVING MAKEUP A MAKEOVER

One way or another we are all affected by makeup, whether we wear it or see others wearing it, it’s something we can all relate to, but why would it make a good subject for a featured cause article on marketing for good?

ICE BUCKET: WE COPY WHEN WE FEEL

Regular Marketing Society bloggers Brainjuicer examine the behavioural truths behind the ALS ice bucket challenge and show how it was an optimal mix of behavioural science at play.

HELPING ORANGUTANS IN SUMATRA

What tourists don’t realise is the fact that as the Sumatran Orangutan Society puts it, ‘a cuddle can kill’. Because orangutans share 96.4% of our DNA they are vulnerable to our illnesses without sharing our immunity.

NSPCC AND THE UNDERWEAR RULE

How the NSPCC helped to change British society for the better forever, keeping many children safe from a threat that often goes unspoken - this case study won them our Not For Profit Excellence Award in 2014.

EXPERIENTIAL FOR MENTAL HEALTH

Joss Davidge of brand experience agency BEcause, is always on the lookout for the best experiential marketing campaigns. Here he has spotted an activation from a therapy app that got people talking.

DAIANNA KARAIAN SUPPORTING ASHOKA

Following her successful match, Pimp My Cause caught up with Daianna, Head of Brand Strategy at the sustainable communications agency Futerra, to get her thoughts on supporting Ashoka UK.

GEMMA GREAVES: GUIDE TO AWESOME

My attitude towards everything changed after a chance encounter with a remarkable lady called Claire Wilson. She was freelancing on a project we were working on with her brother, and it also turned out she was my neighbour.

 

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