Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas. This week he

The story of the lost suitcase, the good Samaritan and the elephant in the room

Thomas was sitting quietly waiting

The most common style of public speaking, one that’s often used by politicians and is surprisingly common among investment pitches

There's a five-fold gap between mobile revenue and desktop revenue for the same page. In other words, for every page

This week he looks at how KitKat is bringing its 'Have a Break, have a KitKat' strapline to life using

With the steady rise of online dating in the last few years the original player, Match.com (founded in 1995), has

In Brussels the other week for a conference hosted by a family owned investment business, I was treated to a

One of my favourite epigrams on branding is this: Brands become myths by telling the truth. The idea is a

RedBull achieved marketing nirvana last year when they sponsored Felix Baumgartner’s jump from a helium balloon in the stratosphere to

This week he looks at campaign that builds trust and gets people talking by connecting Londoners with ‘happy pigs’.
 

Earlier in the year I went to interview the CEO of FNB, the South African Bank voted in 2012 ‘The

'Always give people more than they expect'
Nelson Boswell

There’s a great new post from Seth Godin on the 11

Jack Tarshis is the son of one of my best friends. He is a filmmaker and soon to be a

The only reason that typesetting works is that a small collection of letters can be re-used again and again to print millions of different words.

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and objects.

It refers

That American business import, 'the C suite', gets some bad press. In the FT recently, Lucy Kellaway wrote a whole

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week he

Earlier this year I spoke at the conference organised by the IPM where I was asked to give a view

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

This week he

What a golden summer it has been! Rarely do the weather, the economy and sporting success all shine together. In

In today’s global society, brands that do not stand for something are expecting their consumers to fall for anything and