Think pieces

A new marketing

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I was scared, very scared when this pandemic started. I was scared for my own health – I’m Type 1 diabetic

Diamonds in the dirt

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The COVID-19 pandemic and global lockdown means that 2020 will stick in marketers’ memory for years and not for positive reasons

Protect for Today, Build for Tomorrow

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In times of uncertainty user behaviour constantly changes, because of this brands need to be agile with their onsite experience

The Walrus and the Carpenter reveal the new normal

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Julian Boulding writes about the positive opportunities and benefits which our lockdown, social distancing and travel bans are bringing to us.

Inspired Us: Michael Jordan, Erykah Badu and a Finnish bakery

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Gina Waite, Account Director, and Lavinia Acheampong, Account Director, both at CSM, tell us what's inspired them this month.

Using AI to uncover the signals that matter

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With an explosion in both the array of formats and breadth of dynamic creative opportunities across digital channels, the need

One size does not fit all

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In a recent (virtual) conversation with executives from Unilever, Nestlé and Kaspersky we discussed a range of challenges that brands can often overlook.

New business in the time of coronavirus

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Google can tell us a lot about our anxieties. ‘How long does coronavirus last?’ was the most searched term of last week according to Google Trends.

Feeling isolated from ideas?

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Industry stars film talks from isolation to help raise money for Samaritans during coronavirus lockdown

After years of hype, is this esports' moment?

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Sean Singleton, Publisher at Unofficial Partner, questions the impact of the global shutdown on brands’ relationship with gaming.

We’re only human after all

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Over the last month we have seen a wide spectrum of behavioural responses to Covid-19 in society, from the few who seem to just ignore all advice to those too scared to leave home.

COVID-19: Lessons from China

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China began the COVID-19 crisis earlier than the rest of the world and is now starting to edge its way

Post COVID-19: life and human connection

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We’ve hit a worrying and strange moment in the UK Coronavirus crisis, where talk of “green shoots” and lowered infection rates one day is answered by soaring death rates the next.

Agency relations in the time of COVID-19

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How should advertisers engage with their agencies at a time of reduced spend and restricted communications channels?

Market research needs to travel bravely into multiple futures

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In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally mundane and wildly unpredictable.

After the crisis, the reckoning

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How businesses treat their employees during the Covid 19 crisis will lead to a reckoning – a very bitter one if times get hard.

Let go of your brand ads. Hold onto your purpose.

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Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis.

Leading for the future

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As the world is settling into the new realities of the coronavirus and how it is disrupting our daily lives, it is important to think about how this new normal will redefine the culture of work well into the 21st Century.

An industry in isolation

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Sarah Riggott, Group Marketing Director at CSM, considers how the sport and entertainment industry continues to be a force for good in troubled times.

Moral v commercial

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Who knew that making gut reactions was so tiring? One of the most considerable business impacts over the past month has been the need to make decisions based on instinct...

Hive Mind: Three Lessons from the Humble Honeybee

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Let me start with some good news - Coronavirus is giving nature a break.

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