What situations or individual characteristics might make framing effects - like the ones we outlined in our previous article - stronger or weaker?
Framing: framing effects and contextual sensitivity
Think pieces
Why Glasgow is the UK’s new home of creativity
Ailsa Ballantyne, Planner at Frame, Scotland’s largest creative communications agency, reflects on Glasgow being named the UK’s top cultural and
Award Winning, It’s All About the Story
On Thursday 23rd of January, I was very kindly invited to attend the Marketing Society Star Award Event.
Three strategies brave marketers will pioneer in 2020
“Be brave”. What does that really mean in business? What does it mean for marketers?
Din and tinsel
Din and Tinsel, or Advertising as Showmanship – an exclusive extract from the new audiobook of The Anatomy of Humbug, read by the author, Paul Feldwick.
Connected packaging in the next decade
The next decade will be the most progressive in history when it comes to technology.
Is advertising art or science?
No, it’s not. We were delighted to be invited to speak at the launch of Eat Your Greens, a compendium clarion call for evidence-based marketing that we contributed to, in Amsterdam.
WPP CTO: how tech is enabling transformation...
In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth.
Inspired Us: empathy and the human experience
Having binged watched the whole of BBC’s Outnumbered on the tube over the last month, it was incredibly powerful to see...
Media for tomorrow’s world
One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg's Arif Durrani
Inspired Us: the San Francisco Ballet and Dulles Airport
Kara McCartney, SVP and US lead at The Value Engineers San Francisco, shares the five things which inspired her this month.
Why has beer advertising lost its bottle?
It used to be said that people didn’t drink the beer, “they drank the advertising”. Despite it being one of the biggest parity markets out there, beer brands used to use...
It's time for the forecast
I once overheard an American mocking the British weather forecast: “Basically it’s always “rainy with sunny intervals” except when its “sunny with a chance of rain”.
The Brave are dead. Long live the Brave.
What it means to be brave about mental health. And five things every leader should keep in mind.
Brave together
Healthy can mean so many different things to so many different people. It doesn’t have to be a quinoa salad from Waitrose.
What is it with bravery?
The industry is awash with it. Brave brands, brave marketing, brave campaigns, our very own brave awards.
Inspired Us: emojis, logos, Space Force and bud selfies
In the latest in our Inspired Us series we asked JKR Singapore's Katie Ewer what's caught her eye recently.
Inspired Us: People power and unexpected challenges
For the latest in our Inspired Us series we asked the Dragon Rouge team what things in the world have inspired them this month.
Inspired Us: vagina candles, veganuary and Sex Education
For the latest in our Inspired Us series we asked creative, Charlotte Robins, and Nina Grittens of MullenLowe Group for their thoughts.
Japan, travel, and a new generation of digital natives
I recently had the pleasure of sharing the stage with Jo McCrostie the Creative Director of Global, The Media and Entertainment Group...
Marketing pearls of wisdom from around the world this year
It’s that time of year again — time to reflect and refresh. As global editor for Think with Google, I’ve been privileged to work with editors and contributors across 21 different markets this year.