Hannah Hoel reveals five future-facing ways for brands to think about gender, the body and identity

Opening our minds, and our industry, to people of all ages with no arbitrary shelf-dates will be good for business and for the, thankfully, long-living world in which we live. 

Marketers often take too much notice of the form other companies use to communicate, rather than thinking about the fundamental function of their own messaging

As Netflix commits to double production spend in the UK to £500,000 in 2020 and Amazon follows suit too, the giant streamers go even bigger, but what does that mean for traditional broadcasters who were already struggling to compete and can brands take advantage?

 The power of experience has become an economy in its own right. A major multi-billion dollar player in the global economy and one that brands ignore at their peril. 

In an upside-down world, the Bravest conference couldn’t be better timed

Selecting 60 brands to reflect marketing over the past 60 years has not been an easy task, but the basis

As columnist Dov Seidman says: ‘When you press the pause button on a machine it stops. But when you press

Time, they say, is a scarce commodity. Underlying this idea is the morbid but unavoidable truth that, one day, we

The space in our lives is always under pressure. There are powerful forces that combine to squeeze it out. First

Game plan: is it finally time for football lead the way in gender equality? With another summer of sport now firmly in the rear-view mirror, football on the world stage has a very different reason...

I’m sure you’ve probably noticed but we appear to be kind of fucked. The planet is burning, we have a

The morning after Boris announced that he was going to suspend Parliament, the nation was split between outraged anti-proroguers and

As marketers and insights professionals, we are firmly grounded in the art of persuasion.  We’ve been trained to think in

Just over a year ago I had a piece published in Campaign mag about being made redundant in my 50’s

The new four Ps of marketing: Pointless PowerPoint, politics and people

Cummings is often presented as an evil genius. He is not – he is just an advertising strategist with an effective communications idea

Cultural and demographic changes including the notion of the 100-year life, mortgages with mates, people co-habiting in older age...

I knew that being a mentor would help my mentee achieve their goals, but I totally underestimated what I would

A few days ago, The Marketing Society asked me to share insights from the largest ever study on marketer success

The People's Supermarket, the future of flight and pop-ups. Here's what inspired The Value Engineers in September.