Russell Parsons, Editor, Marketing Week, gives his take on a collection of case studies gathered by Thinkbox and the Marketing Society.

So what are the new ideas to win in today’s fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and intelligent machines? Here are some of the best new ideas emerging in business...

Choice is a hot topic in behavioural science. In fact, whether people prefer more or less choice has been debated for many years, though the debate originally began by considering the choices of a donkey.

We kick start our series of inspirations with the tricky state economically we're in which has had a knock on

From Mindhunter season 2 and plant-based meat to the future of farming, knife crime and interesting podcasts - find out what's inspired The Forge team this month.

Here's what inspired The Garage Soho this month - from The Great Hack on Netflix to an Illustrator Social Queen.

From axes and anti-competition to life hacks, here's what's inspired the Beeswax team this month

Creativity is a powerful tool for building social cohesion within communities and helping to lift people out of adversity.

Household beverage brand, Kirin Supli teamed up with Japanese drugstore giant, Welcia Yakkyoku to drive offline sales.

Saga’s recent woes show the perils of stretching a brand too far, too fast, and neglecting the core.

Senior marketers can find that their best way to support a cause is by taking a formal role as one of its trustees.

Jim Carroll recently attended an exhibition of the work of Swiss artist Felix Vallotton.

Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

I recently came across a Twitter post from a freelance journalist called Georgina Fuller, which politely reminded businesses to

Challenger Thinking can help any brand be more competitive. And the only thing that economists agree on is...

I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Judie edits The Marketing Society’s quarterly journal and will be joining our panel of advocates as a monthly blogger. Look

One of my favourite comedy writers, Nora Ephron (When Harry met Sally and many others), describes her strategy for

Bernie Cornfield master salesman and borderline fraudster, made a massive fortune selling mutual funds in the 1970s. His famous line

The fifth in the series explores new frontiers in behavioural science, focusing on System 1 and System 2 thinking.