It used to be said that people didn’t drink the beer, “they drank the advertising”. Despite it being one of the biggest parity markets out there, beer brands used to use...
Why has beer advertising lost its bottle?
Think pieces
It's time for the forecast
I once overheard an American mocking the British weather forecast: “Basically it’s always “rainy with sunny intervals” except when its “sunny with a chance of rain”.
The Brave are dead. Long live the Brave.
What it means to be brave about mental health. And five things every leader should keep in mind.
Brave together
Healthy can mean so many different things to so many different people. It doesn’t have to be a quinoa salad from Waitrose.
What is it with bravery?
The industry is awash with it. Brave brands, brave marketing, brave campaigns, our very own brave awards.
Inspired Us: emojis, logos, Space Force and bud selfies
In the latest in our Inspired Us series we asked JKR Singapore's Katie Ewer what's caught her eye recently.
Inspired Us: People power and unexpected challenges
For the latest in our Inspired Us series we asked the Dragon Rouge team what things in the world have inspired them this month.
Inspired Us: vagina candles, veganuary and Sex Education
For the latest in our Inspired Us series we asked creative, Charlotte Robins, and Nina Grittens of MullenLowe Group for their thoughts.
Japan, travel, and a new generation of digital natives
I recently had the pleasure of sharing the stage with Jo McCrostie the Creative Director of Global, The Media and Entertainment Group...
Marketing pearls of wisdom from around the world this year
It’s that time of year again — time to reflect and refresh. As global editor for Think with Google, I’ve been privileged to work with editors and contributors across 21 different markets this year.
What 2.7M YouTube ads reveal about gender bias in marketing
Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University...
10 digital marketing predictions for 2020
What are the changing consumer behaviours, new technologies, and industry trends that are set to disrupt marketing in 2020?
Brands becoming destinations
Welcome to the store that doesn’t contain a single product. Last month, Canada Goose launched a new experiential store in Toronto.
Challenger brands to watch in 2020
Welcome to eatbigfish’s annual list of the challenger brands you need to know about in the year ahead.
Neuroscience and context in a changing media landscape
Getting advertising in front of the right consumer used to be a much simpler affair than it is today, with TV taking pride of place as the most coveted platform.
When brands’ language reveals their darker sides
CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language...
When to change the channel
Recently, someone sent me an email asking for advice.
It went into great detail, but I’ll shorten it here, roughly
Flawed Beauty and Awkward Truths
'I don't want people who want to dance, I want people who have to dance.' Choreographer, George Balanchine
Why voice will be big in 2020
The great thing about the future is that no one can know exactly what’s going to happen. That’s why the
Framing: expanding the framing toolbox
Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.
Return of the cookie monster!
As a child I wasn’t the biggest fan of Sesame Street’s cookie monster, it would frustrate me how it never actually ate the cookies