The Young Ones are hitting 50. The coal strike babies. Disco babies. Thatcher’s babies. CND babies. ‘Who shot JR?’ babies
Gen X is Going Round the U-Bend
Think pieces
When the impossible is no longer impossible
Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger
The importance of pause for creativity, opportunity and a good life
There are patterns to creative processes. One of the patterns that people who study creativity observe is that there is always a discontinuity...
What ducks in a hotel lobby can teach brands
An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention
The women’s revolution in sports
A space usually dominated by male athletes, male commentators and male-oriented brands and beer sponsors: women’s professional sports are taking center stage.
Are you brave enough to disagree ?
A culture where people are confident enough to argue their point of view is essential for strong growth and a really happy team who can grow together to be the best.
Livity: 2019 young people trends
As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019.
‘The idea and taste machine’ inside the mind of Stanley Kubrick
'If it can be written, or thought, it can be filmed.’ Stanley Kubrick
Investing in slack
If your delivery drivers have to do six deliveries a day, they’ll rush from the first moment. They’ll be super efficient at easily measurable metrics. They’ll cut a few corners.
The hidden drivers of persuasion in retail banking
It’s the 10-year anniversary of the financial crisis and the retail banking sector is still experiencing cynicism and negative media coverage.
YouTube Works:
The third YouTube Works awards, in partnership with the APG and Campaign...
How learning transcendental meditation changed my life
Just like exercise keeps us physically fit, meditation helps us keep mentally sound.
Social norms and conformity - part 1
"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.”
Invisibility of queer women in advertising
It seems that the media is okay with female queerness only when it does not stray too far from the accepted aesthetic of femininity
Man, I’m more than a woman
If brands leave gender targeting in the past where it belongs, they’ll find themselves creating products that really resonate with people today.
Microaggressive Marketing
Microaggressions: a term used to describe everyday verbal or behavioural comments that reinforce difference and otherness.
Phoenix brands: best marketing comebacks
Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.
10 tips for effective brand names
Simon Gore shares ten tips to help you develop effective brand names, based on the combined experience of our brandgym partners over the last 25 years.
17 Lessons from Asian Business
China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
Tackling taboos
Sex. Mental health. Divorce. Menstruation. Death. Some things are hard to talk about.
A Year in TV 2018-19
TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it