Think pieces

Ramadan Series Part 2: Creative Planning

Photo by Simon Infanger on Unsplash

Rather than slowing down as is common belief, several industries peak during Ramadan, including beauty and entertainment

The freezer in the garden shed: An untidy life can spark joy too

winter

 I rather liked the fact that the family freezer lived in the shed, and I would have been upset if  my parents had transferred it to the house

Whatever happened to direct response advertising?

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The most intriguing and response-worthy headlines I see these days are on those dubious ads at the bottom of the page

Fly in, locate, shoot, retouch, publish, repeat!

car

Last week Jade Tomlin was asked to join a driving press day for Volkswagen

What can boxing teach us about business?

boxing

Boxing can offer some valuable learnings on brand, business and personal growth

Imposter syndrome and how to deal with it

imp

The irony of Imposter Syndrome is that the more successful you get, the more acutely you feel you've pulled the wool over everyone's eyes

Challenger brands to watch in 2019

kfc

Annual round-up of the brands and businesses we think are going to make the biggest impact in 2019. 

Inspired Us: AI toys and urban farming

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Here are the Canopy team’s top picks for January 2019

Accepting neurodiversity requires great generosity

woman

It takes huge amounts of generosity from leaders and managers to enable trust in someone who feels different...

Does selling reality really beat selling fantasy?

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After its epic takedown of Victoria’s Secret, Third Love established its place as the leading lingerie challenger.

To all the men who feel threatened by Gillette’s new ad

gill

To all the men who feel threatened by Gillette’s new ad:

Top 10 Cultural Shifts to Watch in 2019

koda

From the merging of kid-culture and adult-culture and challenging traditional understandings of 'naturalness'...

“Why advertising?”

ad

Advertising has created false aspirations, widened the gender gap and compromised both peoples’ health and their happiness.

Bravest charity marketing campaigns of 2018

dent

3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage.

 

Discovering Japan: Reflections on craft and creativity

japan

Jim Carroll recently returned from his holiday in Japan

4 challenger strategies to transform negatives into positives

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Turning negative impressions into fame driving qualities that people love.

Inspired Us: Cuban sandwiches and giving back

good

This November it was great to see increased attention around Giving Tuesday – Black Friday’s philanthropic little sister.

Freelancers aren’t free

back

Despite “Freelancer” having the word “Free” in it, Freelancers aren’t free.

Nudging healthy eating

tang

What really works. By Crawford Hollingworth and Liz Barker.

Bye Bye Binary

bin

Let’s stop presenting binary choices as the only choices.

Three things Gareth Southgate is teaching us about leadership

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We can all grow as leaders. It just takes practice.