By Global Creative Strategist at TBWA London, Thomas Scovell.
Dear Apple, don’t manage my community
Think pieces
Be brave: Resist the siren call of over-simplification
Giles Lury is being brave and encouraging you to do so too.
Tripadvisor’s credibility needs more guts, less praises.
How believable are those 5-star ratings?
It’s time to get back down to earth
As my burly window cleaner, Paul–a lifelong lover of the commercial break–recentlydeclared, “I’ve had it with ads.
Hospice Biographers: helping stories live on
This month we are featuring a new charity...
O Lord, won’t you buy me, a Mercedes-Benz?
I’m going to begin with a statement that to some people will be almost sacrilegious.
I do not associate this
Letter From Switzerland: The Power of Myths
Roland Sutter explores the power of myths, marketing and politics.
What banks can learn from Iron Man
Banks must adapt to the changing culture introduced by challengers and fintech startups.
The trials and tribulations of bringing digital transformation to a traditional media business
Out of Home (OOH) advertising is undergoing rapid transformation.
Our brains have a sense of humour, even when we are not laughing
Brands should not be afraid of trying to win consumers over with humour.
Marketing – Whose Line Is It Anyway?
Exploring the Chief Mindset Officer
10 things in September: picked by our editor
The editors pick of content this month.
The shadow of the future
There are 2 approaches to business, one of them will pay off in the longer term.
Four things about #FakeNews
#fakenews is a cultural blob that incorporates the feelings that everyone is lying, that shouting is truth and that feelings
Overcoming the paralysis of diversity in advertising
Diversity was always going to be a hot topic and there’s a growing sense in the industry...
Amazon in Singapore: ‘A case of keep your friends close and your enemies closer’
As Amazon infiltrates the South East Asian region, marketers need to be aware...
The long slog to Christmas
Summer holidays are over. Autumn is coming.
Throw your strategist out of the window
but not before you have thrown a few other roles out first.
How much do you bend the law?
It can be all too easy to simply forget to pay a fine or penalty ticket.
Don't let a hurricane become a disaster for your brand
The hurricanes that hit the Caribbean and southern US states in recent weeks created an opportunity, uncomfortable though it is to
Digital is the new playground
These days, another trend has emerged: Sports fans have gone digital.