Think pieces

Migration is important for creativity

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By Jo Wallace, freelance creative director at Publicis and Good Girls Eat Dinner founder

Well spent

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For those with not much to spend, experiences are the way to spend it.

Securing growth in a digital world

A viral YouTube sensation may feel like you’ve hit the jackpot but don’t be fooled writes Steve Wood

Adland helps beat cancer faster

WCRS crowned fastest in Adland at Sprintathon Showdown 2017.

Advertising agencies need to walk the walk

By Dan Cullen-Shute, CEO and founder of Creature of London

Stop calling me a girl

“Men will click on the link to chat to girls”

A sentence you should only hear uttered in some creepy

I'm not a freelance copywriter

When I was at Ogilvy I was a copywriter. I focused on coming up with great ideas everyday with my

Inferior design

Do Our Offices Inspire Creativity or Express Uniformity?

Airbnb puts the village back on the map

'Could Airbnb help revitalize smaller cities often overlooked by tourists and local administrations?' asks Joint Managing Director at Kantar Added Value

Dear Apple, don’t manage my community

By Global Creative Strategist at TBWA London, Thomas Scovell.

 

Be brave: Resist the siren call of over-simplification

Giles Lury is being brave and encouraging you to do so too.  

Tripadvisor’s credibility needs more guts, less praises.

How believable are those 5-star ratings? 

It’s time to get back down to earth

As my burly window cleaner, Paula lifelong lover of the commercial breakrecentlydeclared, Ive had it with ads.

Hospice Biographers: helping stories live on

This month we are featuring a new charity...

O Lord, won’t you buy me, a Mercedes-Benz?

I’m going to begin with a statement that to some people will be almost sacrilegious.

I do not associate this

Letter From Switzerland: The Power of Myths

Roland Sutter explores the power of myths, marketing and politics. 

What banks can learn from Iron Man

Banks must adapt to the changing culture introduced by challengers and fintech startups.

The trials and tribulations of bringing digital transformation to a traditional media business

Out of Home (OOH) advertising is undergoing rapid transformation.  

Our brains have a sense of humour, even when we are not laughing

Brands should not be afraid of trying to win consumers over with humour.

Marketing – Whose Line Is It Anyway?

Exploring the Chief Mindset Officer 

10 things in September: picked by our editor

The editors pick of content this month.