Think pieces

Everyone and no one is a copywriter

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve

Letter from Hamburg: About being perfect

It’s not easy to be perfect. Try telling that to the Germans though!

An ugly business

On a scale of 1-10 how beautiful/handsome would you say you are?

Shoot Me In The Heart

He expected me to be cowed but instead I had given him a ‘clear shot at my heart’.

ANXY: A NEW APPROACH TO MENTAL HEALTH

The new magazine Anxy has caught our attention over the past few weeks for its refreshing approach to discussing mental

New luxury: a triumph of excess over experience

Perhaps nobody epitomises old luxury quite like Imelda Marcos. She was First Lady of the Philippines for over 20 years

Diversity in the 21st Century

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new

Be debt free faster

card

In this article, we look at how behavioural science is helping people tackle their debts.

Credit card debt is a

It’s A Mud Mud Mud Mud World

It’s just before midnight on a Saturday in April, and hundreds of men and women in workout gear and runners’ headlamps are standing in the middle of an open field

Marketing Leaders Programme - USA

A unique development experience for high potential individuals who are preparing for marketing leadership roles.

10 things we learned this Spring

From wakeful sloths to Old Norse hangovers.

  1. Sloths only sleep 8-9 hours a day.
  2. Voice assistants like Apple's Siri and

Four things about #stories

Advertising people seem to have fallen in love with the idea that what they make are ‘stories’.

Drone taxis, uber pitches and birth rates

One of the benefits of being an international business is that I get to travel to culturally diverse regions around the world

Shortlisted - HSBC Rainbow lions

With a budget of just GBP 180,000 and two of Hong Kong’s most famous icons, the two lions that guard

Creator Spotlight: Meet Njoud Al Shammari

Njoud Al Shammari

Did you know that fashion and beauty content on YouTube spikes during Ramadan?

The Upper-Mid Tail: where offline retail can fight e-commerce.

One of the stories of the last two decades has been Amazon.com’s relentless roll-out across the world, leaving delighted customers

Global CEOs and ECDs should all be based in Asia, not the West

When I arrived in Singapore to lead MullenLowe Profero from Asia Pacific four years ago, there was with a huge

Mark Ritson: Can AB InBev avoid killing its craft beer brands?

One of the great transformational experiences of my lifetime has been drinking beer in American bars. As a man who

When disaster strikes

As people, while we often strive for it, we can never be perfect all the time.

Fellow Cilla Snowball receives damehood

Snowball has been with the agency for more than 25 years and is one of the leading promoters of gender

Cannes predictions: what will women who don't work in advertising make of this year’s Cannes winners?

It's the time of year where everyone's making their Cannes predictions.