It’s a week later. The dust has settled and it’s a good time to think about what happened in the election.
POWER TO THE PEOPLE
Think pieces
Young Marketing Leader of the Year 2017: Bo Jakubenko
Breaking the conventions of a category is no mean feat in any industry
Marketing Leader of the Year 2017: Just Eat's Barnaby Dawe
Just Eat’s Barnaby Dawe has been at the vanguard of a home eating revolution
Six lessons from the election
The Marketing Society Global Ambassador, Hugh Burkitt, offers his thoughts on the recent election result, and how Theresa May failed
Out of touch
The digital revolution continues to have a profound impact, shaking the foundations of brands to the core. When it comes
Sign language on Oxford Street
Imagine you had to sell something on Oxford Street in the rush hour.
But here’s the catch: you could only
Nile Rodgers and The Guitar That Wouldn’t Play: Is Your Team Out of Tune?
Nile Rodgers is one of those people you’d just like to thank: for Chic and Sister Sledge;
What does your package say about you?
Packaging is the always-on media channel of supermarket brands, a powerful signal of a brand’s honest intentions. But that message
A challenger brand's guide to choosing the right agency
We have a guest post this week from Lisa Desforges at B&B studio, a London based agency with an
With the sound off or on?
If you watch a well-directed film with the sound turned off...
'Sort by price' is lazy
Sort by price is the dominant way that shopping online now happens. The cheapest airline ticket or widget or freelancer
Is challenger strategy just best practice now?
The Agora in Ancient Athens was the Parliament of its day, where the most influential figures made the case for
‘Men, not particularly women, have supported me throughout my career’
The former marketer is referring to so-called ‘queen bee’ syndrome
Note from the CEO: June 2017
In April we ran an extraordinary event in London that felt like a step change for our industry.
The new Muslim consumer landscape
Worldwide, the Muslim population is one of the fastest-growing demographic groups.
According to new analysis from the Pew Research Center
The Academy Des Advertising
In 1863, the superstars of French painting were: Adolph Bouguereau, Paul Delariche, Alexander Cabanel, Jean-Louise-Ernest Meissonier, and Lawrence Alma-Tadema.
They
LinkedIn stretch to grow their core
Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company’s
What Black millennials on YouTube want from advertisers
Black millennials—a highly engaged demographic on YouTube—want to see more inclusive advertising. This Black History Month, we asked five of
Why brands need to stand up for what matters
Provoking important discussions is one way brands can make emotional connections with consumers.
Meeting Expectations
Scenario 1: The Room Booking
1. Four out of five Attendees arrive at Meeting Room that was booked two weeks
The humanity of the CMO
If I had to strip marketing down to one thing, and one thing alone, I would say it was all