Many may think that because I got my dream job at an early age I have never experienced rejection.
Rejection. Evaluation. Planning. Attack.
Think pieces
No, no! Adventures first. Explanations take a dreadful time.
In our last post we described the power that can be brought to story-telling by revealing the story behind the story.
4 quick tips for launching a brand in 2017
Launching a new business or rebranding your current business is exciting for many reasons. It gives you a chance to
Can we have the best of local and global?
Despite working in branding, it’ll come as no surprise to anyone when I say I’m not a big fan of
'Mother of modern ads' paves way for diversity
Post-truth may have been the word of 2016 but, for those of us in advertising, it was the year we had to be honest with ourselves.
Is it time for a more responsible narrative in digital marketing?
I must admit that I was somewhat blown away by an excellent interview with author, speaker and business consultant Simon
Hong Kong and China: viral campaigns of 2016
With each New Year come new trends, and new opportunities for brands to go viral. Creative Culture take a look
Superbowl Advertising 2017: Who threw a touchdown?
Here’s comes another one of those Superbowl ad reviews.
Ghost of Christmas (ads) past: a retrospective from the brain’s POV
As the New Year gets firmly underway, what could be better than a Christmas advertising retrospective? Consumer neuroscience specialists, Neuro-Insight
Playing chess with a pigeon
This piece was first published in March 2019 - authored by Dave Trott. Our latest content can be found here
Talent: How to prevent the great escape
Advertising, so they say, is the ultimate people business. An agency’s creativity and strategic output is only as good as
Diageo making purpose branding work financially and morally
Last year, Guinness won 21 Cannes Lions and a gold effectiveness award
6 Nations is a goldmine for targeting affluent consumers
Rugby union is in rude health and marketers can ride the wave...
Interview with Greig Mailer
Describe your job in 10 words
Communicating, driving revenue and attracting fans to Hibernian Football Club.
What do you wish
An Australian perspective: how to meet regional marketing challenges in Asia
In this guest post, Ashleigh Hall provides an Australian viewpoint on the case for progression, and flags where things can
Why it's wrong to like ads
Bill Bernbach was the man who invented good advertising.
His agency, Doyle Dane Bernbach, was the most influential ad agency
Letter from New York: cognitive biases and the Trump presidency
We have written a fair amount for this publication, as well as others, about Donald Trump’s journey to the White House.
Interview with David Hicks
The best advice I ever got
Trust your gut, then act on it.
The worst advice I ever got
Absorb
Is 2017 the year we get out of the ice age?
A post about the ice age and what must follow it. The week after the management consultancy Accenture bought the advertising agency Karmarama...
Coke's CMO believes in sizzle AND sausage (and TV)
How refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizzle', but also product 'sausage'
Gillian Anderson pushes for mental health cure
The campaign, created by Pablo, kicked off with a TV ad that premiered during The Undateables this evening. The spot