Think pieces

The brave will inherit the earth

In Arthur C. Clarke’s science fiction classic Childhood’s End, the world is taken over by a race of benign alien overlords.

10 Social Trends You Need To Know

The data that we publish in We Are Social's ongoing series of studies into digital, social and mobile behaviours...

Digital drives a richer customer experience for Dollar Shave Club

Dollar Shave Club (DSC) is a great example of a brand using digital to enhance the customer experience...

Gold, silver and brands

With over 350 million people watching the opening ceremony alone, the Rio 2016 Olympics and Paralympics allowed brands allow brands

The experiential excellence collection: Transforming the ordinary

In an age where we’re constantly bombarded by ads and marketing, brands are having to find ever more inventive ways

Moustaches and sit-ups

Moustaches and sit-ups; charities understandably want a slice of the action from Movember (still going strong from its peak of

TV’s New Golden age

TV is thriving as never before and advertisers should embrace it in all its forms.

Interview with Peter Graham

Ahead of his appearance at Inspiring Results on November 9, we caught up with Peter Graham, Head of Planning &

Time to change the advertising model

Memorable David Bowie lyrics. Open to debate as to what they really mean – but one interpretation is...

Rebranding the US Presidential Race

Unless you’ve been living under a rock these past few months, you know that the current US presidential race...

How brands can win with sport sponsorship

The tremendous opportunities afforded by international sporting events means that brands are often fighting to come up top in this

Could your marketing expertise help a child receive life changing surgery?

All around the world there are children in need of surgeries that won’t happen because their families can’t afford to pay for them.

Overwork leads to the suicide of 24 year-old Dentsu employee in Japan

An employee of Dentsu in Japan has taken her own life as a result of a work overload...

The Power of Customer Habits

From cleaning our teeth in the morning through to the ritual of going to bed, we don't decide everything afresh

You’re biased! Learning to recognise and challenge our built in biases

We may not like to admit it, but we are all prone to subconscious bias. Our decisions are not as rational and logical as we may think they are.

And so to bed…

I have written before about how the best customer experiences need to include not just customer needs but a brand-led

A better marketing culture

Sometimes it takes a sports person or team to remind you what really drives success. I have been criticized for

One for the girls?

So I’m in the corner store buying some ‘Kinder Eggs’ for my child’s birthday party.

The experiential excellence collection: the power of technology

Cutting-edge technology like VR and AR can add a whole new level to experiential marketing.

En Plein Air

Back in the mid 2000s a lot of planners starting blogging and meeting each other online, mostly inspired by Russell

Letter from: South Africa - global v local

Africa is the world’s second largest continent, made up of 54 countries and home to one billion plus people, who