When Oscar Wilde coined this saying, he might have had business meetings in mind.

In this year’s conference, duo Dan Ariely and Anne-Marie Farrell presented real world applications of how to put behavioural science theory into practice.

Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most powerful and most valuable.

I’m offended. I’m offended by all the people who keep saying they’re offended. Actually, I’m just bored of it. Really bored of it.

Why make things shorter than necessary if you're not paying for paper?

When I started on foundation at East Ham Tech, I wanted to be a fine artist.

We don’t just expect Wi-Fi on planes now, we demand it. We demand high-speed Internet that never drops, as we hurtle through the sky at 400mph...

Attention stops being paid, compromises are made, quality goes down.

Expectations aren't met.

Expectations are lowered.

Customers drift away.

Budgets

‘What on earth do you think you’re doing?,’ snarled the imperious, plump little woman from behind her clipboard.

The Pineapple Express stores tasked creative concept and design firm The McBride Company...

No one complains of having spent an entire day doing 'productive work'. Busywork, on the other hand, is mindnumbing.

My mum lived opposite what used to be called a parade of shops, says Dave Trott.

From established brands on the high street like Barclays to GoPro, the go-to brand for the selfie generation...

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull...

I wonder why I and all of the people I worked with believed – naively it appears - that ads would get better and better as time when on.

Successful customer-led organisations tend to be confident. They’re happy to lead the market because they understand...

When I wrote my last article, the opportunities in China seemed boundless...

Laughter can be highly infectious. Just ask Coca-Cola. The popular soft drinks brand chose what at first glance appears to be a very unusual location...

The past decade has seen a dramatic increase in the number of travellers and airlines on the map.

A couple of weeks ago the BBC was in the news, as the public consultation on the Charter Review closed.