The Japanese think,
That Westerners,
Do Not Understand,

On the 9th August 2015, Singapore celebrated its 50th year of nationhood. It’s hard to overstate the distance this country

Here’s a quick question or you: do good things happen when you share?

Clients say that agencies don't understand their world. That they don't understand their clients' customers.

Billy Mitchell took his first flight in 1908, in a Wright Brothers aeroplane.

Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top?

Forward planning has never been so important. The world we live in is impulsive, fast-paced, and impatient.

Without a doubt, there's someone taller than you, faster than you, cuter than you.

They say that the smartest thing any Londoner can do is take the tube out of his or her life.

McDonald’s has taken over the world and now it has challenged the power of the sun.

I met Charles Handy the well known social observer and management guru when he came to JWT in the 1980s

When asked to provide a “Letter from a New York Marketer”, I didn’t have to look far afield from personal experience.

Advertising folk of a certain age reminisce fondly about the Cannes of the past.

This month we are featuring the work of Step-Ladder, a new organisation that helps people get on to the property ladder.

Ladies and Gentlemen
Of the Marketing & Advertising Industry of 2015; Listen to your clients.

Ours is a hire and fire culture. Perform or you’re out. We don’t have time to bring you up to speed.

Each of these examples is different, but they all share common traits.

If you think about it, there's generally no correlation between how much something cost to make and how interesting it is.

I was on the receiving end of an intriguing direct marketing effort...

I’ve got a pal who met his wife in a brothel. Oh, don’t worry – it wasn’t his idea. It was his financial adviser’s.

In the last decade we have learnt more about our behaviour than in the last 100 years.