Think pieces

Variations on stupid

We throw the word stupid around a lot, labeling people (perhaps forever).

Letter from Miami: colourful start-up and business scene

Through the window of our newest office, halfway between Downtown Miami and Wynwood, I can spot a beautiful street art mural...

Two-headed people? Customers vs colleagues.

The Two-headed People Challenge. Customers and colleagues are all human, so why manage them as different disciplines?

Bias in the Spotlight: Status Quo Bias

Status quo bias is a preference for the current state of affairs.

JEFFERSON: Let them eat cake, she says

Some say the centre of Paris is prettier than the centre of London. That may or may not be true.

7 ways to build your brand identity

Ambitious brands need to do more than just get noticed - they need to get famous.

10 things we learned in October

From China's best Obama impersonator to what happens when vegetarians get drunk.

JEFFERSON: Don’t let the sun go down on me

The currency of leadership is the future. The future is what leaders deal in, and, ultimately, it’s where they will be judged. The leaders we admire most are pioneers.

Global Goals charity auction: two prizes up for grabs

Towards the end of every year we hold a charity auction in aid of a worthy cause.

This year we're

Letter from Singapore: leadership and the talent challenge

Here in Singapore, we have been discussing the urgency and importance of building teams of talented and effective people.

A relaxing brand experience from KitKat

The best live experiences are the ones that leave a lasting impression and link closely to brand values.

Would you like to be Rounders England’s new board member?

Do you have fond memories of playing rounders at school? Would you like to help others create similar memories...

LETS GET DIGITAL* (*whatever that means)

Digital ninjas. Digital natives. Digital first.
Let’s get digital. Di-gi-tal.
Apparently “digital” is the future of everything and the death

Agencies: make sure you take credit for your ideas

18 Feet & Rising was stung recently when a client claimed one of the agency's ideas as its own...

Innovation – focus or freedom?

Is there a right way to do innovation?

Half the money I spend on advertising is wasted

Half the money I spend on advertising is wasted; but at least it creates the right impression.

Is the 'sharing economy' the future for brands?

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Collaborative consumption - often using technology to...

The Apple of my eye

I’ve just watched the film, ‘Jobs’, the one with Ashton Kutcher playing Steve Jobs. It’s not a great film but

How simple physical actions can prime what we do, think and feel

We explore how we can be primed or influenced subconsciously by tiny cues and stimuli all around us.

Why words still matter in the video age

We seem to be moving from a words-dominated world to a picture-led one.

JEFFERSON: Can't buy me love

If you want to sell something for your business, advertise your product.