I’m writing this Marketing Society Pacific Northwest Update from the Tectoria tech incubator in Victoria, BC, Canada http://forttectoria.ca/ .

The

What is it for? If this piece of writing works, what will change? What action will be taken?

Uncle Jimmy needed a lot of a sausages. So off he went to CostCo.

I’ve wanted to write this blog post for a while, as I use so many different apps, websites and applets

Tom Guy from Hive, a British Gas innovation, discusses how collaboration is the key to turning the smart home from

The concept of mental accounting, first identified by the economist Richard Thaler, shows how we have a natural inclination...

I was recently asked by The Marketing Society to discuss the issues that make professionals in our industry squirm. 

Creative Culture was interested to see how these Peri-Peri grillers have managed to cross borders and seas. 

It’s time to make that all defining film about your charity (or yourself?)...

While in Vienna last week I visited the art gallery housed in the baroque palace of The Belvedere.

It can be mighty hard to pass up a bargain.

Bollocks is the currency of advertising.

That is the inescapable conclusion I reached after reading my emails this morning.

First

This month, Singaporeans have been casting their ballots. 

I’ve just seen an old black and white photo from World War 2.

DEFINITION: The paradox of choice is that while we think more choice would make us happy, the reality is that it often doesn’t.

"No one clicked on it, no one liked it..." 

2.2 billion hectolitres of beer are consumed across the world each year. Whilst the Germans drink more than anyone...

Consumer neuroscience is a buzz word right now as a growing number of brands seek new ways to prove their advertising bucks are delivering value for money.

We explore how our thinking and behaviour can be subconsciously influenced or primed by tiny cues and stimuli around us.

The last decade has been characterised by many brands seeking to build their positioning around a brand purpose rather than a benefit.