Despite a bewildering choice of smart (and not so smart) phones, you begin to wonder whether it is worth calling anyone these days.
Don’t be in a meeting
Think pieces
SG50: How brands are joining in the celebration of Singapore's 50th year
In honour of its 50th year of independence, Singapore is launching a year-long, nation-wide celebration called SG50.
The Marketing Society Fellows list
From Lords and Ladies to OBEs, CBEs and marketing's biggest and brightest brains...
Should the industry do more to attract a diverse talent pool?
The marketing industry suffers in multiple ways from the lack of diversity...
Leadership lessons from the FIFA meltdown
Steve Walker explains the Trust Equation and the lessons we can learn from Sepp Blatter and FIFA.
Unfinished sympathy
Jim Carroll, long serving strategist and former chairman of BBH muses on whether communication should lose its gloss
JEFFERSON: Ice, ice baby
London buses are big and red.
Sometimes they have adverts on.
Normally, you don’t notice the adverts (which says quite
Diversity should be more than just a slogan
Not that long ago Washington DC was awash with rainbow colours and delighted celebrations as the Supreme Court legalized same-sex
Silence is golden for experiential AXE concerts
In the endless battle to be heard, it’s rare for a brand to covet silence.
The power of priming - part one
In the last couple of decades the ‘strange wilderness of the subconscious mind’ detailed in Vance Packard’s seminal work.
Brand + confirmation bias = hope for Volkswagen
It must be tough being a Volkswagen sales person right now.
JEFFERSON: Strong men tremble when they hear it?
Ronnie Pickering thinks he is well known.
He is not.
He is your classic small-town, small-minded, small-penised buffoon.
We’ve all
Cadillac XT5 launch elevates experiential marketing
Bringing a new product to market and creating an instant buzz is never an easy task.
Logos and leadership
Marissa Mayer is in the news again, this time for announcing she will take two weeks off on maternity leave when her twin girls are born
DS in China, the revival of Citroën in Asia
This month, Creative Culture is looking at the success of Citroën, and notably that of the legendary DS.
Nobody doesn't like a laugh
Vinny Warren left Galway in Ireland and went to New York.
Can you help rebrand a well-loved London charity?
This month Pimp My Cause is featuring the work of South Thames Crossroads, an excellent charity, doing fantastic work that greatly needs your help with rebranding their organisation so that carers desperately in need of their services can find them.
Diet Coke creatively reimagines positive tweets
All you need is love. Or rather, retweets of love.
Delta Airlines delivers experiential stillness
Joss Davidge of BEcause explains how Delta Airlines brought stillness to life through an experiential booth.
Eureka moments
Nick Woodman was surfing in Bali. With two failed businesses under his belt, he wanted to take some time out.
JEFFERSON: You're so vain
What I write in my tweets
vs.
What I actually mean
‘Thoughtful piece’
the author is clever (but not quite