Toby Beresford is Head of Client Engagement at Magic Freebies and the Veneficus Network, an affiliate network for the subscription economy. He is a well-established expert on gamification and social media. He has appeared on ITV, Sky News, 7 News, Channel 5 News, LBC radio. He gamified the United Nations to encourage UN staff to use social media to promote the work of the UN. He is Author of "Infinite Gamification: How to motivate your team until the end of time"