In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profession in the age of AI.
Drawing on new international research, Mark argues that while AI is transforming marketing, the industry's biggest challenge is not technology but a lack of marketing knowledge. He explores why strong foundations in strategy, brand, positioning and customer understanding matter more than ever, and why continuous learning is essential for the next generation of marketing leaders.
Combining evidence and practical examples, Mark shares why investing in marketing capability is key to building stronger brands, making better decisions and securing the future of the profession.
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