Creativity Will Save Our Planet

Source: Unsplash, Credit: 冬城 (zgc1993)

Marketers are creative visionaries who see the world differently. We recently hosted an exciting virtual event with the Sustainability Squad at The Marketing Society, bringing together innovative climate-related campaigns from various industries.

Our event featured these marketing leaders:

  • Sasan Saeidi, CEO of Wunderman Thomson in New York and Global Client Lead on Coca Cola, shared sustainability case studies from Cannes.
  • Melanie D’Souza, Executive Director of Destination Marketing at The Royal Commission of AlUla, discussed how AlUla's design and marketing promote sustainability.
  • Dr. Saeed Alhassan, a professor at Khalifa University and Founder/CTO of Manhat, presented his work on water sustainability in the UAE.

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