Leading with purpose, especially while navigating so much uncertainty and change as we have over the past year or so, requires resilience. It requires resilient thinking, behaviour and action. As a marketing leader or a marketer who aspires to lead a team or organisation how do you ensure the purpose is at the heart of your marketing and indeed everything your organisation does? Why should purpose matter and how does having a clear purpose and focussed leadership from the top help you to connect authentically with your audience?
