McDonald's Hong Kong: a digital transformation case study

McDonald's Hong Kong: revamping an app and targeted advertising

Why is digital transformation important for McDonald’s Hong Kong?

In this challenging time, less and less people go out for meals, but more and more people stay home. It is particularly challenging for marketers who want to talk to their target customers. Many traditional channels are not effective as before, such as outdoor, TV and print. We needed to develop an omni-channel strategy to reach them, with a heavy leverage on digital.

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