Adam Morgan

Founder, eatbigfish

Adam Morgan is the highly respected author of “Eating The Big Fish: How Challenger Brands can compete against Brand Leaders”, a seminal work in the world of branding. It not only coined the term ‘challenger brand’, but outlined a process for doing more with less whose principles have been widely praised and much imitated around the world.
His latest book “Overthrow II: 10 strategies from a new generation of challengers” is out now.


Our 2020 annual conference will be a Global virtual experience and we’re calling it our Brave Get Together.