Executive Summary
This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on
2012: Kraft Kenco, Brand Extension - Case Study
Case studies
2012: The Independent, i Newspaper Launch - Case Study
SUMMARY
Despite the newspaper market’s widely reported decline, The Independent held an unshakable belief in consumer desire for quality print
2012 winner: John Lewis, E-Commerce - Case Study
This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...
2012: O2, Long-term Marketing Excellence - Case Study
O2’s ‘customer first’ strategy and innovative marketing has made it a major player...
2012: McDonald’s, Organising for Good Marketing - Case Study
A far-reaching and innovative programme had a major impact on employees’ confidence and motivation and banished outdated perceptions of jobs
2012: Aviva, Cause Related Winner - Case Study
Street to School
Aviva’s global Street to School programme recognises that every child living or working on the
2012: Skipton, Customer Relationship Winner - Case Study
Customer Relationship Marketing
Skipton Financial Services Limited
Executive Summary
Investing your money is typically a long-term commitment
2012: Kraft Kenco, Brand Extension - Case Study
This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials
2012: Asos, Social Media - Case Study - Highly Commended
Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people
2012: Edrington Group, Global Marketing - Case Study
VISION
To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand
2012: Thinkbox, Marketing Communications - Case Study
Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.
Key insights
2012: Digital Consumer Insight
Executive summary
Welcome to the November edition of Digital Consumer Health Insight.
This month we are continuing to see an
2012: McDonald’s, Brand Revitalisation - Case Study
How a massive overhaul of every part of the UK business won the brand renewed public affection and led to
2012: Orange, Business to Business - Case Study
Orange Exchange magazine is an ongoing integrated loyalty and reward programme for Orange’s small to medium-sized enterprise (SME) business customer
Nivea for Men Case Study
Brand: Nivea
Agency: Say Media
Creative: Please click here for a preview.
Summary
Nivea exploits the potential of a
London24 Case Study
Worried that you haven’t got the latest technologies or budgets to keep up with the competition in the era of
2012: Twinings - Brand Revitalisation - Case Study
Twinings has long been seen as a quality tea.
But most people would only consider drinking it on special occasions
Something thought provoking - By the way you're chewing a basketball
The new gum brand, has turned the confectionary market on its head.
We’re always on the lookout for new brands
2012: Burness, How Burness became a different type of law firm, Excellence - Case Study
Précis
Coming out of a difficult transitional period, and in a crowded sector with little differentiation, Burness faced the added
2011: giffgaff, Launching New Brands - Case Study
O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators.
Key insights
- A powerful
2011: Walkers, Creating Loyal Relationships - Case Study
Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved