A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand

A powerful combination of integrated marketing and content creation restored the fortunes of this former market leader.

Key insights

• With

The food retailer’s new ‘essential’ brand saw Waitrose combine quality and value to deliver dramatic growth despite the recession.

Key

Virgin Atlantic’s distinctive brand voice has seen the once-maverick challenger brand become one of the UK’s favourite airlines.

Key insights

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to

Marks & Spencer has put sustainability at the heart of its business.

Key insights

• For Marks & Spencer (M&S) going

The determination of Marks & Spencer to hold fast to its message of quality through both the good and bad

Snapshot

A powerful and consistent marketing campaign brought a languishing brand back to life.

Key insights

• Mounting a well-coordinated, carefully

Snapshot

Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned

Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with

Snapshot

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

Key

Snapshot

Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.

Key insights

• UPS needed

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.

Key insights

• The compelling

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.

Key insights

• Shell

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager.

Key insights

• In a

Snapshot

The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand

Snapshot

O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular