Don't apologise for your real life on zoom

We’ve been playing Zoom-bingo for a year now. Perhaps this is simply the latest addition to the game; ‘can you see my screen’, ‘you’re on mute’, ‘I’ll give it a few minutes for everyone to dial in’, and now, inevitably, ‘sorry’.

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Reactive to proactive: decision-making with purpose

As 2021 appears on the horizon, we look forward to hopefully regaining a sense of control at some point.

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The blood of the workers

There’s been an unpleasant flurry of self-interest that has been around for decades. Oddly Covid has uncovered both the problem and the solution.

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Beyond transactions

We care about the means by which they get to us - so brands now need to embed better “Environmental, Social and Governance” (ESG) standards. But how do brands fund these...

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The C.R.I.S.I.S model of crisis management

This month Andy Nairn, Founder of Lucky Generals, launches his first book. Go Luck Yourself contains “40 ways for you to stack the odds in your brand’s favour”

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Why courageous marketers need to check-in

Is your brand qualified to pass the Brand Tattoo Test? Independent of whether or not you actually like tattoos, the Brand Tattoo Test examines your employees’ desire...

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Beyond Binary

Men are from Mars; women are from Venus. The masculine ideal is big and strong; feminine values are maternal, soft.

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An ‘activist mindset’ in 2021

Ok so firstly, you’re probably wondering what we mean by an ‘Activist Mindset’? Well, put simply it’s about embracing the core values that feed activism...

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It's time to get personal

I can classify change in terms of fags and bags. You see, up until recently, one of my biggest behavioural shifts involved me taking my own bags to the supermarket.

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The revolution that only your kids know about

CSO at VCCP New York, Jonny Shaw, says gaming platform Roblox is the biggest thing happening in media and tech today, and first mover mainstream brands could add real value

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