Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

In My Humble Opinion is a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profession in...

In this Global Conversation, Craig Inglis, Global Chair of The Marketing Society, is joined by Peter Cross, customer behaviour expert, retail consultant and author of...

Ammunition's Renaye Edwards says the friction between marketers and CFOs stems from mismatched language and suggests seven ways to overcome this to think like a growth operator who partners with, rather than fights finance.