Member Interview with Anne Stagg, CEO, Digitas

Navigating a world of economic uncertainty. Encouraging innovation whilst maintaining operational efficiency. Adopting and adapting to the brave new world of AI and digital transformation. Dealing with the complexities of hybrid working.

In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all, speed alone isn’t enough.

The pace of change today is accelerating. As leaders, we are expected to respond to shifting consumer behaviours, emerging technologies, evolving markets, and cultural dynamics, often all at once.

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from taking the first royal family member from the region to Israel, to creating publication

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling. If your reel doesn’t grab attention instantly, you’ve lost them to the next shiny thing.