Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over the past three years.

It’s not the technology but the story that matters. The story you pick changes everything. Astro Teller, director of Google X at Cannes Lions 2013

Who knew that 80% of companies are under spending on marketing activity and not making the most of opportunities to reap extra profit with marginal extra investment?

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for creative marketing ideas. 

There’s nothing like talking face-to-face when it comes to building customer relationships and increasing sales.

While leading brands are adopting new CSR models that boost their bottom line (61% of people are more likely to buy from companies with good reputation), communicating that message effectively takes an innovative marketing approach.