Content Library

Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom

“If we chase perfection… we’ll lose.” Amongst the 455 (and some) eco labels and sparkling greenwash, how’s a person to figure out which products and...
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Singapore Monthly Circle: Events/Exhibitions in Marketing post COVID-19

Events & Exhibitions were a key part of the marketing mix for many brands prior to the pandemic; with marketers needing to pivot to virtual...
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FWIW Anatomy of a Sponsorship Deal

This is the second in Unofficial Partner special series "For What It’s Worth" series in collaboration with Turnstile and is an opportunity to pick apart...
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The Whole Marketer Ep75 - Growth mindset with guest Bryony Thomas

Episode #75. Growth mindset is the personal understanding topic of this episode. A growth mindset is about having the positive belief in yourself to learn...
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Trendspotting (Strategy) Review

Trendspotting (Strategy) was my first in-person Marketing Society event for quite some time, and I've got to say I wasn't disappointed.
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Hospitals in the US call miscarriage ‘threatened abortion'

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.
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