Dave Trott recently wrote an article saying that today's young marketers are too busy chasing trends to bother to learn techniques like SWOT analysis.

This was one of the most interesting, honest and inspiring talks hosted by The Marketing Society that I have ever had the pleasure of attending.

CEO and ‘Head of Voices’ at Verbal Identity, Chris West, takes a look at the language of banks – the traditional and the challengers - revealing how they use language...

The Future leader’s events are an opportunity to soak up words of wisdom from some of Scotland’s most accomplished marketing talent.

Recently, someone sent me an email asking for advice. It went into great detail, but I’ll shorten it here, roughly it said: “Dave, I’m a CD and I’ve got a problem with the CEO.

'I don't want people who want to dance, I want people who have to dance.' Choreographer, George Balanchine