Content Library
I'm not a freelance copywriter
When I was at Ogilvy I was a copywriter. I focused on coming up with great ideas everyday with my Art Director; I did my best to make the idea come to life through words and went home. It was fun, and I enjoyed it.
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Airbnb puts the village back on the map
'Could Airbnb help revitalize smaller cities often overlooked by tourists and local administrations?' asks Joint Managing Director at Kantar Added Value
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Dear Apple, don’t manage my community
By Global Creative Strategist at TBWA London, Thomas Scovell.
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Be brave: Resist the siren call of over-simplification
Giles Lury is being brave and encouraging you to do so too.
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Tripadvisor’s credibility needs more guts, less praises.
How believable are those 5-star ratings?
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