By Hugh Burkitt, Marketing Society Global Ambassador

Just moments after scooping their award we found out the secret to their big win

It was called the Brave Conference but that wasn’t the only theme to emerge from this fascinating Marketing Society event.

MENA marketers are challenged to think differently and embrace failure, writes Alex Malouf

“Acts of bravery throughout history have not come only from the strong, they come from everyday people”, Dr Emma Barrett author and psychologist declared.

'Learning how to ask the uncomfortable questions is key' says System1 Agency Americas's President