Content Library

Interview with Laura Bates, Activist and Author

AI is transforming how marketers reach and engage audiences. What are some of the hidden biases we risk reinforcing when using these tools? 
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How Leading CMOs are Restructuring their Funnel Strategy

How leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.
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Member Interview with Andrea Cappi

Member Interview with Andrea Cappi, Global Brand Director, Unilever
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Trendspotting Creativity

Hear from Advisory Board Member Emma Falvey, General Manager (Scotland) at Smarts, on her top takeaways from Trendspotting Creativity. I had a great time at yesterday’s Trendspotting event, hosted by
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Why 'Think outside the box' is the worst advice in advertising

Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.
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Creativity: A Luxury of the Successful or the Essential Solution in Crisis?

L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.
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