Sometimes, looking back can be the key to moving forward.

Christmas. An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side.   An unexpected opportunity in the form of the Superhumans Want

The Marketing Society Global Ambassador, Hugh Burkitt, offers his thoughts on the recent election result, and how Theresa May failed from a leadership point of view.

This week we meet Marketing Manager at Barclays and one of our Ones to Watch 2016.

For this guide, we quizzed BBH's Strategy Director on her inside tips for the Big Smoke.