Content Library

Patrick Bousquet-Chavanne: leader of year?

A sneak peak at who's in the running to be Marketing Leader of The Year 2017 - we interview Patrick Bousquet-Chavanne, Executive Director Customer, M&S
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Collide: human v tech, digital v physical - highlights

In the second edition of our 'Collide' series we examined the evolution of brands in a world of digital disruption - where should they focus...
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Uncomfortable Conversation with Dave Trott

Our Marketing Society Advertising Week session was different.
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Why brands need to stand up for what matters

Provoking important discussions is one way brands can make emotional connections with consumers.
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Meeting Expectations

Scenario 1: The Room Booking 1. Four out of five Attendees arrive at Meeting Room that was booked two weeks ago 2.
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The humanity of the CMO

If I had to strip marketing down to one thing, and one thing alone, I would say it was all about people. Forget about data, forget about digital, forget about Brexit, marketing is all about people.
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