Content Library

Why marketing to women doesn’t work… doesn’t really work

One of the catchphrases of the old BBC game show ‘Mastermind’ was “I’ve started so I’ll finish”...
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Brainhack

When The Marketing Society kindly sent me this book to review I must admit to being less than enthusiastic about reading it...
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Latin America: How to thrive in a market we don’t understand

Being Brazilian technically qualifies me to be a Latin American. However, I must say I’m not sure...
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Leadership lessons from Leicester City's league win

Football club Leicester City have recently won the English Premier League.
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The consumer bites back

This morning‘s news announced the death of an otherwise unknown man in the US, William Backer.
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Building a brand to be discovered: We talk to the Karma Cola co-founder

What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies...
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