Content Library
Data: how big is big enough?
How do we best harness data to generate genuine insights and, importantly, how do we align the varying sources to give us the utopian ‘one...
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JEFFERSON: Everybody’s Talking About Bagism
This Christmas we are being subjected to the usual schmaltz fest.
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Universal truths and battling changes
Another spectacular Marketing Society Conference drew to a close and I was left mulling over some universal truths and battling with some challenges.
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Congratulations to Ron Dennis
Over 900 marketers watched him collect his award from our president, Martin Glenn, CEO of the Football Association at Supernova, on London's embankment in an evening to celebrate the marketing industry.
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Human Behaviour
The Marketing Society Conference is always a chance to get out of the office for a day, bump in to some old friends...
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