The objective was to deliver a market-leading Christmas campaign for John Lewis. Put another way, this paper unwraps a whole new level of campaign integration and activation, never seen before by any retailer in the UK. As a result it sets the benchmark for all brands whose marketing programmes aim for emotional engagement, multi-touchpoint activation, social sharing, PR generation, and above all commercial success.

Breakfast in bed: it’s one of life’s little pleasures. But almost half of Brits claimed to have never experienced it.   What an outrage! But of course good old IKEA set out to change that.

I have been working with designers throughout my whole career, in FMCG, Internet...

When I was a teenage boy, I’d sometimes find porn in hedges.   No one I’ve said this to recently really believes me. They think I’m just trotting out some well-worn urban myth.  

Although the title suggests this book concerns itself solely with the battle...

As media consumption habits have become less linear and across a plethora of devices...