Content Library

China’s new habits for a new urban generation

习惯成自然  - When a habit becomes embedded, it becomes your second nature – Confucius.
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Interview with LinkedIn's CFO Steve Sordello

Ahead of our One Year Anniversary in Asia we caught up with LinkedIn's CFO.
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Sir Richard Branson: PR and marketing extraordinaire

Sir Richard Branson quite clearly knows his stuff when it comes to PR and marketing stunts.
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Coke Zero’s multi-channel drinkable advertising campaign

As part of the Coke Zeros’ You Don’t Know Zero 'Til You’ve Tried It campaign, Coca-Cola this month debuted its ‘drinkable advertising’...
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McDonald’s’ interactive jingle bench in Warsaw

We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global Day of Joy campaign...
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