Is there another activity that occupies so much of our time which gives us...

This week, Mountain Dew’s use of Oculus Rift tech caught Joss Davidge's eye.

Most brand managers want their brand to evoke strong feelings. We naturally want our customers to like the brand, to feel attached to it. Books have been written and careers have been built on the idea of brand love.

This week, the experiential offerings surrounding Halloween caught Joss Davidge's eye.

It is one of life’s divine little ironies that Ad agencies, for the most part, are not very good at marketing themselves.

When I was at client I used to urge my team to judge ideas by reacting like a consumer.