Content Library
A lesson from Allianz on how to market ‘boring’ products
This week, he highlights this clever catalogue revamp from insurance provider Allianz, which teaches us a thing or two...
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Golden brands of 1993
'Right from the beginning, I said I wanted to be more famous than Persil Automatic,' said Victoria Beckham. In 1993, she joined three other unknowns to form The Spice Girls.
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Good news, bad news and plain pointless advertising
Most advertising is not downright dishonest, or even deliberately misleading. Some of it is just plain pointless.
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Why Clare Baker is helping Sky Badger
We caught up with Clare, marketing director at Absolute Radio, to get her thoughts on supporting Sky Badger.
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Distinctive products and avoiding zombie and cannibal hordes
One of the things I’ve learnt about surviving a catastrophe is that groups of things that look and act the same...
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Taking his daughter's name
You may not know the name Emil Jellinek but it is highly likely that you know the name of his daughter.
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