Content Library
Guanyin listening to the world
The figure of Guanyin (short for ‘he who listens to the cries of the world’) chose to stay on earth to help others achieve Buddhahood. I had a chance encounter with him in The British Museum, quite an easy thing to do with over 8 million objects.
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Brand Experience at BET Awards Fan Fest
When it comes to experiential, Joss Davidge of BEcause makes it his business to keep on top of all the best stuff going on.
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A postscript to Goddard on cost competitiveness
Jules Goddard puts not a word wrong in his damnation of cost competitiveness (Market Leader, March 2014). Solid research supports what many of us have long believed.
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World Cup of surprises
There's a very popular cliché in Brazil which says that 'football is a little box of surprises' ('futebol é uma caixinha de surpresas').
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3 all American brand experiences
Joss Davidge, Managing Partner of brand experience agency BEcause is always on the lookout for star experiential campaigns...
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