Content Library
Talent and creativity are not the same things
You can’t teach creativity - so said Hanif Kureishi, speaking at the Bath Literary Festival a couple of weeks ago.
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Neurobranding in 2014
The impact of the digital age on the marketing process has created a shift from a fixed process to something that is more fluid that is going to create challenges and opportunities for us in the future.
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Relabelling luxury
Consumer engagement with luxury is evolving. A previously exclusive market is being faced with a new, inclusive mindset. Luxury is becoming less about how the label looks, and more about what you can say with it.
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My top tip for retailers
What titles should be on any retailer’s bookshelf? Having taught MBA students about retailing for seven years, it would be churlish to overlook the key texts I recommend to them.
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Wit and wisdom
They let me out of the Library last week. As you know, it’s where I live at the Marketing Society. So it’s a virtual library, but quiet and bookish as you would expect.
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2013 highly commended: Game Retail, Brand Revitalisation - case study
Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel environment creating significant challenges.
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