Disruption Revolution Is a book by a very nice chap called David Passiak. He kindly asked to interview me for a chapter, and has graciously allowed me to post extracts from that chapter here.

Emerging Business Online details a step by step framework entitled the ‘Ebocube', for building and executing effective end-to-end online B2B marketing campaigns in emerging markets.

WeChat is a mobile-based social network through which users can call, text and share content, as well as opt-in to receive bespoke content from brands.

It was all about nostalgia. As England and Ireland were rocked by IRA bombs, brands offered some light relief. We were reassured by a young boy on a bike delivering bread up a steep cobbled hill and a saggy old cloth cat called Bagpuss.

In its introduction, this very readable book from two professors of marketing asks: 'Will the next Samsung come from China?' However, this is not a book that answers that question.

The Olympics was always going to end up as a marketing battleground, however around 18 months on, it has been frequently reported that sport participation is down and all signs point to the Olympic legacy not having as much longevity as it should