We all know The Night Before Christmas, the famous poem by Clement Clarke Moore. It’s a beautiful fable of the holiday season. But what can it tell us about human behaviour and how we analyse it?

Two genuine quotes. Both said to me.

Eighteen months ago, our websites and stores largely operated as two independent channels, with only our Reserve and Collect (R&C) service linking web sales and our stores.

Priority Moments Telefonica O2 UK (O2) has changed the way mobile operators approach loyalty with the success of Priority Moments.

When a brand gets as battered, bruised and knocked out of shape as British Airways, the consequence is that it gradually and progressively loses its identity and its meaning.

We all know people use their mobile phones for many things – they check their email and the weather, read news and buy books and music on the go.