On a sunny Thursday evening, Marketing Society Scotland Members were welcomed to Deliotte Digital’s sleek offices in central Edinburgh
Industry Insights with Deloitte Digital Reviewed
Event reviews
Vivatech: better than Cannes?
When the powerful Publicis Groupe dramatically pulled out of the Cannes Lions advertising festival last year, they announced they would
Media 360 review - TV, takeaways, talent and trust
Sarah Warsaw reviews this year's Media 360
Young people: genetically wired to trendspot?
Last Tuesday, we enjoyed soaking up nuggets of wisdom over beers on the boat at Leith Barge. The theme of
Festival of Media Global 2018 – My 5 top takeaways
A hectic 48 hours in Rome – the presenters did a brilliant job covering the biggest questions
Dubai's growing buzz
James Welch reviews our leadership breakfast in Dubai with Calvin Hart, Partner, IBM iX
How to apply design-led thinking
IBM’s Calvin Heart, on how turning flying cars into something your mum could take you to school in, became the underpinning for a career in design thinking.
10 takeouts from Under The Spotlight with Dawe and Jakubenko
It can get lonely at the top, writes ITV's commercial audiences manager
50/50 is equal yes? Turns out not to be equal at all.
Omobono's chairman and founder shares her thoughts on becoming a more meritocratic industry
Gender equality: brave and uncomfortable
MediaCom's chief transformation officer shares her key thoughts and takeaways following our Uncomfortable Breakfast on Gender
From bicycles in boardrooms, to believing in yourself
'Being brave is when the data says no, but your gut says yes'
What does it mean to be brave?
These women were asked questions on the #MeToo movement, Black Lives Matter and Data Privacy, reports Alexa Caldicott from our New York Under The Spotlight event
The three c's of marketing: Customers, consciousness and connectivity
Purpose doesn’t just drive good marketing, purpose makes better organisations - and great marketing can only happen within great organisations
Who makes the best marketers?
Did you know, the best leaders in marketing teams are often introverts? writes Pakt's CEO and founder.
What makes us uniquely human?
In a world experiencing rapid technological change – where do artificial intelligence and human empathy collide?
Five themes from Under the Spotlight with David Wheldon
The highlights captured which stood out from the two hours of spirited engagement.
Inspiring bolder leadership at McLaren
CSM Live 's head of marketing reviews our Braver event.
House agency or hired guns?
The Marketing Society in Dubai took on a debate that goes back 119 years to 1899 when soap manufacturer Lever
Embracing neurodiversity in the workplace
Let's create working environments where people who think differently can be recognised, valued and rewarded, writes Neuro-Insight's CEO
Agency In-Housing: For or against?
Think Big Consulting's founder and CEO weighs the pro's and con's to going 'in-house'
Is it time to move on from the client-agency tradition?
Siegel+Gale's associate creative director summarises each speaker's point of view from our Collide event