We are delighted to bring you details of our next Accelerate Learning Lab, on the decision-making and cultural pitfalls to avoid when expanding across border with Allyson Stewart-Allen.
Balancing the Global-Local dilemma: How to achieve brand relevance in international markets
International marketing expert and broadcaster Allyson Stewart-Allen, will reveal important learnings from her bestselling book Working with Americans and her LinkedIn Learning’s Leading International Growth, to help you engage and negotiate more effectively with global businesses.
Using anecdotes and case studies to bring her findings to life, Allyson will discuss US business culture insights that will make you a more effective negotiator, communicator and influencer in an economy around 10 times the size of the UK.
What to expect:
- Frameworks for understanding international markets and business cultures
- How to manage global and local marketing simultaneously
- Brand localisation: the good, the bad and the ugly
- Your role as a corporate diplomat: case studies
The details:
A 90-minute workshop via Zoom with Allyson Stewart-Allen.
Tuesday 10 September - 2.00pm – 3.30pm BST | 5.00pm – 6.30pm GST | 9.00pm – 10.30pm HKT | 9.00am – 10.30am EST
How it can help you:
As world economies become more and more integrated, this session will arm you with invaluable knowledge about the subtle but critical business differences between countries to enable you to engage your business and brand with confidence and authority.
Book your place:
Business team member: This event is included in your membership
Member: Not available at this tier.
Member Plus: This event is included in your membership
Member Access All Areas: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest at [email protected] and a member of the team will be in touch.
More about Allyson Stewart-Allen
Allyson is an international expansion advisor, award-winning educator, broadcaster and best selling author. She has advised over 260 businesses across 27 countries including BAE Systems, HSBC, Invest in France Agency, Netherlands Foreign Investment Agency, Lufthansa, the UK’s Department for Business & Trade and more.
She is a regular TV, radio and print contributor for Al Jazeera, BBC, Financial Times, France 24, and The Wall Street Journal and is a member of the Advisory Board of the British Business Excellence Awards and recently served as a Non-Executive Director for the Chartered Institute of Marketing.
FURTHER READING
Read Allyson’s articles for us here from her review of The Marketing Society’s Global Conference 2023 to Why CMOs are moving on when they should be stepping up.
Plus listen to Allyson in out three part mini-series podcast on Foreign Fails here or watch it by hitting the video below.
